Tag Archive | "websites"

How to Create Niche Websites

How to Create Niche Websites

Pleasing everyone with your website can be a hard task. Not to mention that you are bound to have a lot of competition around you. These are just some reasons why a lot of people are getting into niche websites. These types of websites cater to a specific group of customers with a common interest. Not only does this make marketing easier, it can also be very profitable. If you are looking to earn money this way, it all starts with having your own niche website.

1. Know your Niche – the first step to creating this type of website is knowing the niche that you want to have. Most people go with things that they enjoy and have vast knowledge about. This makes it easier to put things together. Of course aside from the knowledge that you have you also need to research. Having the right information is the cornerstone of any good niche website. You need to know your niche inside and out – what keywords to use, how to monetize and the like. More than that, you also need to know your potential customers very well. Who are you selling to? What do they want? These are just some of the questions you need to answer.

2. Invest in a Domain – where you house your niche website is an important matter. Although it may be tempting to opt for a free service, it is always better to go for a paid service. This will allow you to maximize the options and features for your website. You also need to make sure that you pick the right domain name for your niche website. Pick a name that is an exact match or at least includes your keyword phrase in your domain name. Simple domain names with your keyword in it usually work best, not just for the engines but for your clients as well.

3. Create Content – once you have a website that is up and running, you will need to fill it with information. This is a crucial step in the success of your niche website. Since you have a market that you are targeting, you need to make sure that you meet their needs. One way that you can meet the needs of customers is by providing them with information that can be useful to them. This is where you can make use of the keywords in your research. You will want to include it in your articles or blog posts. For those who are not too keen on creating their own content, Private Label Rights (PLR) articles may come in handy. These are basically pre-written content with rights to use and distribute you can buy.

4. Promote your Site – after things are put together, you need to make sure that you go out there and let your market know about your website. Basically, you can do this by creating direct links to your site and by linking to sites that will link back to you. These links can be incorporated in directory articles, blog comments, etc. Whenever you do this, you want to make sure that you produce quality content and not just something to put your links in.

5. Find a Product – when you have let people know about your niche website, then you can decide on a product or service (if you still don’Â’t have one). Some site owners get the promotions done first so that they have an audience by the time they introduce their product or service. Again, you can make your own product (like an eBook, video etc.), outsource it or promote other people’s products (known as affiliate marketing).

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Using the Public Domain for Various Types of Websites

Using the Public Domain for Various Types of Websites

Public Domain products allow internet marketers great flexibility. They can be used to
profit from mini-sites by selling info products, create content for membership sites, or even
for use in niche sites. Let’s look at how you can profit with each type of site:

Instant Information Products

The public domain has the power to provide you with instant products. Pick a market,
evaluate its profitability, and use a public domain work to immediately launch your info-
product business. A stunning example of this is how you can use courses and books
directly from the early 20th century to re-package and sell instantly online. The value of
information in such books such as ‘The Secret of Wealth’ by Franklyn Hobbs is timeless
and easily worth your time and investment and there are many such books available on
the public domain.

Membership websites

If you are looking to start a membership website that provides quality information on a
niche topic but do not want to invest too much in time and work (by writing the content
yourself or paying someone to write it), you can use public domain information to get you
started. Since start up membership sites traditionally need 2 to 3 months of information
before offering monthly-fee subscriptions, the work required is quite a lot and if you can
find public domain works to supplement your content, you may have hit a potential

Create multiple delivery streams

This is a business maxim that Internet business gurus swear by. We have all heard about
the power of having multiple income streams, but that’s only half of the story. If you are
delivering products through just one medium (i.e. through info-products or just selling
services), you aren’t realizing the maximum potential of the income-generating abilities of
your business.

As flowery as that sounds, consider the impact of using an audio-course, memberships,
info-products and AdSense income on a single business venture instead of using just
AdSense on an ‘informational’ website. While such a business venture requires a lot more
work than just ‘set and forget’, you can still manage a great degree of automation. The key
is to maximize your business potential by using every possible method to profit from your

In all, the public domain can add another income stream from any type of site or can be
used as a product alone on a single mini-site.

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The Real Reason Why Most Websites Fail

The Real Reason Why Most Websites Fail

There are hundreds of articles on what makes a website bad. The most basic of these present detailed explanations of common sense, such as poor navigation; the most in depth talk about complicated conceptions of overall design philosophy. My approach is different and surprisingly simple: the problem with most websites stems from the misconceptions their creators have about how the graphics, content, and other individual elements contribute to a website’s success.

People tend to view the pieces of a website in unrealistic ways and miss out on the overall complexity of the market place. When a website is designed well, they think it will bring more clients, more traffic and financial success. In reality, achieving these goals depends on far more than the quality of the website. You can have a perfectly designed site with excellent search ranking, content and the works, and still not turn a profit or meet your marketing goals.

It’s business, and the winning combination for a successful website involves numerous variables that are impossible to count. You can estimate, prophesize, and guess, but in reality you never know for sure if people will embrace, endorse, or reject your website and it’s marketing plan until you try it out.

The prices to create and maintain a website are plummeting to new lows. Firms and individuals can create an entire e-commerce setup with little to no investment. There are billions of sites, logos, pitches, flashes, and graphics with thousands more coming online daily. People are selling everything from tombstones to textures. It’s a completely depersonalized marketplace with very little brand or site loyalty. Consumers have instant access to competitor research and a host of “me too” sites are a few clicks away. This environment is incredibly chaotic and parts of it have many of the properties of perfect competition (in an environment with perfect competition the economic profit is 0).

Most successful models in such a chaotic environment are not brilliantly conceptualized and launched, but slowly forged through trial and error with continual refinements and analyses. It’s the refining and forging stage that is almost completely missing from most website development, and the reason why most websites fail.

Most of the amazing internet success stories evolved to their present state through years of trial and error. Look at a business like eBay. Its creator formed the site as a place where his wife could trade and sell Barbie dolls. This is one example out of a montage of successful websites. These people did not begin their business with the grand assumption that they would make millions online. They had an idea, a marketplace, and more importantly, the ability to adapt their dreams and goals to the ever-changing online community.

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Online Video Websites: Popular Alternatives

Online Video Websites: Popular Alternatives

When you think of online video websites, which websites come to mind? There is a good chance that you responded with Google Video or YouTube. Google Video and YouTube are known as two of the most popular online video websites. Although they are great sites to use, they are not the only sites that are available. If you are looking for other alternatives, you will find that you have a number of different options.

If you are looking for alternatives to Google Video or YouTube, you are advised to perform a standard internet search. Perhaps, a standard internet search is the best way to find other online video websites. In addition to being linked to those websites, you may also find online discussions that are centered on online video websites. If you have the time to read these discussions, you are advised to. They may help to give you an idea as to which online video websites are worth your time and which ones are not.

As previously mentioned, you should be able to find a number of different online video websites by performing a standard internet search. Your search results will likely include Vimeo. Vimeo is an online video website that is well known throughout the internet community. With Vimeo you can easily view a collection of different online videos. While their program is free to use, it is still advised that you register with them. Registration will make it easier for you to search for and find the videos that you want to watch. In addition to watching videos, you can also create, upload, and share your own.

Another online video website that you will likely come across is ClipShack. ClipShack is another popular online video website. In a way, their website is similar to YouTube’s, which makes the website each to use and navigate. When at ClipShack’s website, you can view a large collection of videos, free of charge. As with most other online video websites, ClipShack allows you to upload and share your own videos.

Sharkle is another online video website that you can use for free. On their website, you will find a collection of online videos, similar to the ones that can be found on YouTube or Google Video. With Sharkle, you can watch a number of different videos without having to register, but registering will grant you access to other member benefits. These benefits include the ability to rate and leave comments for videos that you have watched, as well as upload your own.

As you can easily see, Google Video and YouTube are not your only options when it comes to watching online videos. In addition to Sharkle, ClipShack, and Vimeo, you should be able to find a number of other online movie websites. Many online websites post videos on a wide range of different topics, subjects, and issues. If you were looking for online video websites with a particular theme, you should be able to find them online. You may need to alter your search phrase, but it is possible to find them. Popular online video websites exist for those who love pets, follow a particular religion, or love politics.

The features and services offered by each online video website will vary; depending on the sites own rules and restrictions. Although you may be unable to create, upload, and share your own videos, you should be able to watch online videos on a wide variety of different websites, including the ones mentioned above.


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ECommerce Websites for Small Businesses

ECommerce Websites for Small Businesses

In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce store. In a August, 2007 study it was found that in Europe, in 2006, residents in European Nations spent 2 Billion Euros (USD 0 Billion) through eCommerce Websites. In the next 5 years the amount spent through eCommerce Websites is set to increase by 25% per annum to an estimated 6.8 Billion Euros (USD 4 Billion) by 2011. It should be noted this only covers Europe and does not factor in the US, Asia and other emerging regions, which would easily double or triple those figures.

So, clearly there is a huge market place online that needs to be serviced by online shops and websites selling products and services. As a business owner I can see a huge market for established businesses in the real World to move into the World of eCommerce and sell online.

ECommerce Website Partners should be assessed for their suitability to deliver a quality ongoing relationship that will be to your company’s best benefit for the long term.

1. A strong history of developing eCommerce Websites with a good portfolio and testimonials
2. Hosting with reliable and strong Internet connections
3. Good design and development team with >5 people to ensure adequate support in the future
4. Online Marketing Professionals with proven history of success and a good portfolio of established clients – THE single most important feature of any shop – getting visitors through the doors!

As a business owner I would describe an eCommerce store with Search Engine Optimisation implemented as a store with many, many different doorways into it. ECommerce websites owners should recognize that the more people you get to come to your website the more sales you will make. Search Engine Optimisation does exactly this, targeting certain phrase that when searched on in Google your website shows up for. Now it should be noted that the higher to the top you finish the more website visitors you are likely to get. It has been shown in studies that 80% of all people who search on a term go to one, or more, of the results on the first page (the top 10) results. So the goal with SEO is to get on the first page and in the top 10 results shown for a given search term. So your goal in choosing a partner should be focused on good website design but more on online marketing and how they can help you spread the word and get visitors to your website.

An eCommerce website provides many benefits to the underlying business. It gives the business an extra dimension and as mentioned above if implemented with SEO, many doorways into the shop. With more customers comes more revenues – everyone recognizes this fact. An eCommerce Shop also provides Interstate, National and even global reach for your product or service. With a Global eCommerce system you can reach the farthest reaches of the World and supply product, creating a Global Brand Name in new emerging markets.

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Keyword Research Is Critical To Your Website’s Success

Keyword Research Is Critical To Your Website’s Success

So you have developed your idea for a niche website and you’re raring to go, but before you go ahead and start writing content there is another vital step you should take. It seems so obvious and yet many people make the error of failing to take it. What is this critical next move? Keyword research.

The importance of keyword research
The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using niche keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they’re looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site.

How to research keywords
You don’t have to be a marketing expert to do your own keyword expert; there are already tools out there to help you. Two good examples are Instant Keyword Research and Keyword Elite. Both are simple tool to use and will save you a lot of time and leg work. The advantages of such a tool are obvious:

You can find more specifically targeted keywords
You can improve your search engine ranking
You can save time
You can increase your profits
You can generate large keyword lists
You can uncover negative keywords to avoid

Keyword analysis
Another advantage of using a keyword research tool is that it will give you an estimate on daily clicks per keyword and pay-per-click bid values. Why is this important? If you want to optimize your profits you need a heads up on the competition. These figures will allow you to analyze how many pages are competing for the top rankings and to focus your keywords.

How to use your keywords
Once you have completed your research and generated a list of targeted keywords you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking. It’s important not to fall into the trap of overusing them otherwise the search engines may interpret them as spam.

Optimal use of keywords is 3-7 times on each page
The title tag should contain your most important keywords, usually 5-6
Headings tags should contain your most important keywords or keyword phrases
Use keywords in hypertext links
Keyword content should be placed in the upper third portion of the text

Most Internet marketing experts will tell you that keyword research and proper usage means more to your website’s success than almost any other aspect. So take your time, do the research and create your content the right way.

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Designing Websites with Sales In Mind

Designing Websites with Sales In Mind

One of the very first decisions we make as internet marketers involves the critical choices in designing websites. We each have differing opinions and viewpoints of just what our site should look like. More often than not, these decisions are based on personal opinions or selections limited to the templates of the respective applications utilized for building the site. But there has to be more to this than personal preference – with no real basis for the logic and methodology tha should go into making the decisions!

What about this logic —beyond the appearance – lets also look at the “sales” potential of one design versus another. Think about it, why do some websites sell better than anothers? Do you need a marketing degree to create a website? Does design have much impact on sales?

You may not realize this but many of the successful internet marketing businesses already figured out that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that?

Web designers (and individuals with software apps) can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his or her handiwork. However, it is critically important to understand some of the key elements that smart marketers make certain appear (or NOT appear) on highly profitable sites. After all, having a “pretty” site does you no good if you are not getting traffic or revenue from sales. Being aware of these will enable you (or your selected designer) to keep in mind this balance between marketing and design. The three key elements are color, graphics, and layout.

COLOR: Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen demands as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or tire your visitors in any way or they may leave, so be certain that the main body of your website copy is black writing on a white background – or as close to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and glaring on another. Simple works.

GRAPHICS: Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are initially impressed by the work it may subconsciously annoy them. Simplicity is again the best way to go.

LAYOUT: The first ‘fold’ of your site is similar to opening a tractional paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top ‘fold’ first.

This fold is what individuals will see without scrolling down the page. It is CRUCIAL that important elements like descriptive headlines, your contact number, newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they are the main element of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly.

These are just some of the important elements you should be aware of when designing your site. This “balance” will greatly increase your sales potential – once you incorporate this into your design criteria. With both design and “sales-ability” used as the foundation for the website in the initial design phases you will reap the financial benefits for years and years.

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Building Community Websites Equals Success Online

Building Community Websites Equals Success Online

In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you.

We have conditioned our minds all of our lives to accept advertising billboards, radio ads, newspaper ads, commercials, and all sorts of other advertising materials wherever we go. The same applies on the internet. This “conditioning” has enabled us to see past all the ads and look directly for the pertinant information that we are seeking.

People who are new to the internet are more likely to click on your ads for no apparent reason but to simply search and keep searching. Others that have beed online for years now, tend not to pay attention to as many ads on a daily basis like they used to.

If you are serious about making money online without having to spend too much of your budget, create a “community online”. It is in our nature as human beings to want to belong, or to be involved within a community setting. Communities come in all shapes & sizes and are not limited to gender, race, nationality, or religion. A community can cater to whatever topic you wish and welcome whomever you desire.

Same concept applies to your website!

Building a community within your website is the key to increasing your business, keeping visitors coming back, and keeping your advertising budget in the bank. Show your visitors that you aren’t just here on the internet to sell them something. For example, we (Smartads), we are here to teach what we know about internet marketing. By teaching, we too learn more, gain more business, and attract new visitors.


As i’ve always mentioned to my clients & readers, getting people to your website is the easy part. Anyone with a 0 credit card can get traffic to their website, it’s keeping them there and getting your visitors to come back on their own time is what makes owning a website a dificult proposition.

Visitors always come back to communities they can relate to!

I always to go back to internet marketing communities online like:


and so on… There are many internet marketing resources available for business owners. We are fortunate to have access to the vast amount of resources that we do, in order to increase our business & to increase our knowledge.

More resources online also increases competition. There are literally millions of websites out there and many of them might possibly be your competitors. Without building a community, people won’t remember who you are, or what it is that you do. Infact, if you are spending all of your money on banner ads, pay per click advertising, affiliates, and other marketing areas online, and at the same time you aren’t paying attention to increasing your home base, when your advertising budget runs out so too will the bulk of your traffic.

If your website isn’t good enough, your sales won’t be good enough. Granted; building a website can be very time consuming but just remember that you don’t need to create an empire over night. Just a little here, a little there, and before you know it, it all adds up to something you can be proud of. Over time, your website traffic will constantly be increasing.

PLEASE NOTE: If you stop advertising, your traffic won’t grow. Growing your website is all part of the whole plan.

What do we need to create a community website?

You always want to add extras to your site that interest you. By doing so, you will also attract people with similar interests and help to bridge the credibility gap online.

You can always add these to your website:

* Personal blog
* Helpful tips
* Mini-ebook courses (on how to be a better client for you)
* Other people’s articles
* Chat forum (requires a lot of maintenance & promotion)
* Free business directory listings
* Family albums for users
* Fun online questionnaires
* Mind benders
* Games
* Contests (with actual prizes)
* “How to” articles
* Government resources
* Local community resources
* Support local companies & vice versa

I think we can now get a sense of what building a “community” website means. The key is to take your industry (even if it is boring), and teach someone about what it is that you do. The internet allows us to take in more information than we could ever imagine. There is always someone out there who wants to learn about your industry.

The key is to add on a little at a time. Talk to your web designer. Try and find unique little ways to build a community website online. Ask people what they look for within your industry. After time, you will know what it takes to keep creating more for your company online, and your wallet will love you for it.

Just remember the more you build, the less your advertising budget will be when you get there. Just keep it up until you get there, don’t give up on yourself, your company, or your future.

I hope you’ve enjoyed this article!

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Real Estate Websites: Virtual Tours and Its Importance

Real Estate Websites: Virtual Tours and Its Importance

Virtual tour is the method used to provide a graphical presentation of a property or properties to internet users. It is a simulation of an actually existing location, comprised of still or video images or virtual models of real location. To make it more presentable, you can add sound, music, narration, and text to it. Viewing virtual tours is simple and easy-no extra plug-in, no downloads.

Virtual tour can also contain ‘hotspots’, which when clicked provide either textual information or a link to your website. A virtual tour can have a single panorama, several linked together through hotspots. They can be used on websites, CD-ROMs or multimedia kiosks.

Virtual tours are used extensively in real estate industry. It allows a user to view a property or a house from different angles while he/she is on-line. Currently various industries use such technology for marketing their product or service. Some websites even allow their visitors to navigate virtual tours by clicking on maps or floor plan. You can move easily between rooms and obtain an overall picture of the property.

Currently, real estate agents and brokers use virtual tour in their websites to make it popular and attractive. They use it as a marketing tool. A real estate website should be filled with content, which is relevant to homebuyers, sellers, and images, which will help visitors to visualize. Properties with virtual tour in the internet have been proven to increase visitors, driving sales and attracting more vendors to their door.

As we all know the saying ‘a picture is worth a thousand words’, so is virtual tour. It provides the customer with a complete view rather than segments. Virtual tours can help you sell your property quickly and easily by giving the property the maximum exposure.

Virtual tour saves time of prospective buyers. A buyer can take a look of the property from the comfort and convenience of his or her own home. 24 hours a day, without the time, cost, and inconvenience of travelling-a buyer can surf the net.

By transforming the photographic image from a flat, two-dimensional world to a 360-degree virtual reality view, virtual tours allow the visitors to explore the property online as if they were there.

1. Give your customer more complete visual information
2. Make your property standout in a competitive online market.
3. Increase your customer’s confidence in your property.
4. Saves time.
5. Hassle-free, no need to interact with non-buyers.

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Membership Websites in Full swing!

Membership Websites in Full swing!

Membership websites seem to be in full swing. They have become very popular and seem to be well liked by members. There are actually many reasons why you should consider starting a membership site, especially if you are an entrepreneur and love the experience of making your income online. First it produces a residual income, secondly it targets a specific market, and thirdly you are selling information or products in which you are the expert.
The most obvious advantage is that membership websites tend to produce a steady income. There is nothing better that a site that charges a subscription fee and makes a steady income from repeat clients or members. The membership fees are usually set up for a specified amount of time and that could be monthly, quarterly or even yearly.
What do You Sell in a Membership Site?
Basically there are all kinds of membership sites. There are membership sites that sell products like music, movies, programs, information, etc. There are membership sites that are network sites, or places to meet people, but the most productive membership sites are those that are selling online content. These password-protected websites are becoming the new “in” thing.
People are Willing to Pay for Information
In fact, studies made by the “Online Publishers Association” show that online content is the new way to make money, along with matchmaking, personals and entertainment.
It has been found that even small marketing areas are growing because of such membership sites. Businesses like coaching, dieting and international living are making a profit by marketing themselves through membership sites. It is estimated that Internet users spend upwards of 0 million a year on membership sites.
Membership Fees
Membership fees will vary depending on the site, what they sell, and what they want to charge. Some can be as little as every couple of months. Others charges as much as a month, and others may even charge as much as 0 a month. It really depends on the industry and what the customer receives for their money.
Subscription Renewals
It is a known fact that once a member has signed up he will generally continue to be a member. Most sites hold above a 70% renewal rate, which means that the owner receives a residual income over a long period of time.
Growth Rate of Membership Sites
Over the last few years’ membership rates have more than quadrupled, and that is close to a 600% growth rate per year. We are talking about a huge growth rate and this is for any site in any country.
How to Start a Membership Site?
There are a few things you should pay attention to when you start a subscription based membership site. First you need to seriously analyze your target market and you need to find a market that is really passionate about the product they are looking for.
Finding what people are looking for can be a little tricky, but you can start by conducting a keyword search. This will give you the words that are most looked for online. By doing a keyword search you will also be able to tell if there is really a big enough market for the product you are thinking of marketing to.
Your product needs to be unique and there should be little or no information on your product on the Internet for free. That way you can focus on really searching online and off for quality information related to that product. This information or product may be as simple as “specialized expert opinions” on a certain topic.
Finding Your Subscribers
If you have done your research correctly and found the market you want to target for finding your traffic and subscribers, then this is not going to be that difficult. The best way to market your site is through affiliate programs, online newsletters, pay per click advertising, and once you have all these other marketing techniques in place, you will create viral marketing (marketing from other members or sites).
In reviewing everything related to membership site ownership we can say that it is a growing industry, with residual income potential and the potential to earn well, if you target the right market and you do your homework prior to setting it up.


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