Tag Archive | "website"

Pop-ups Versus Banner Ads: Which Is Better For Increased Website Traffic?

Pop-ups Versus Banner Ads: Which Is Better For Increased Website Traffic?

Everyone who uses the web knows that advertising is a huge part of the entire experience. The internet is full of advertising for every possible company and product you can imagine. Although many complain about the forms of advertising, there is not much difference in internet advertising and telemarketing phone calls to your home. The interesting thing is however that web users prefer to be annoyed by internet ads over unexpected phone calls. This acceptance of ads has created a breeding ground for millions of pop-ups and banner ads on the internet. Sites use them individually or together, but some still wonder which is better for increased website traffic. Consumers have offered a response, perhaps not verbally, but with statistics of effectiveness.

Pop-ups are typically seen as annoying advertisements. Those that include blinking lights can even be hazardous to some users with certain medical conditions. They have been considered the most hated form of web advertising available. With pop-ups being so annoying however, consumers may wonder why they are still being used so frequently. The truth is that pop-ups are terribly aggravating, but they are indeed effective overall. For some crazy reason, there are millions of people who actually utilize them when they appear on their screen. This is partially due to many sites using pop-up ads as an excuse and reason for offering free services to site users. They will state that they must use these forms of ads in order to offer the site for free. Users, who don’t want to pay, but still want to use the site, will likely accept the excuse without question.

The trouble with pop-up ads these days are that there are many programs to install on a computer that will not allow pop-ups through. This means that when a pop-up is meant to appear on your screen, your installed “pop-up blocker” program does not allow it to happen and instead blocks the advertisement from reaching you, the user. These programs are very effective most of the time and can cost advertisers a great deal of money if the ad is not reaching the intended target. Advertisers are now coming up with newly programmed pop-ups however that can bypass these “blocker” programs and still deliver the ads to your screen, whether you like it or not.

Banner ads began to appear on websites in response to the annoyance consumers felt from pop-ups. Advertisers thought that if banner ads were not as bothersome, they may offer even better results than the pop-up ads. Sites began sticking banner ads in every free area of their site. Upon doing so, they soon realized that although banner ads are not typically as bothersome as pop-ups, they are also not as effective. Users were less likely to utilize banner ads for their purpose. Many of the banner ads were perhaps not as noticeable as an aggressive pop-up ad right in the user’s line of vision. Some are off to the side of the screen and out of the direct eye contact.

Many users prefer banner ads when asked, because they claim they are easier on the eye and they are often unnoticeable. This may mean more comfortable use for the user, but it means something completely different to the advertiser. An advertiser wants their ad to be noticed, even at the user’s expense. They would rather annoy the user and get the ads noticed than the ads simply sit being unnoticed. In whole, advertisers were not seeing a large turnout with banner ads, and therefore many sites no longer use them for advertising purposes.

The answer to whether or not pop-ups or banner ads are best really lies with who you speak with. Consumers will likely tell you banner ads are much better than troublesome pop-ups. Advertisers however would tell you the exact opposite. They both have a place on the internet and their own group of “fans”. The conclusion is however that unless users completely boycott pop-ups in an extremely dramatic way, they will likely continue to replace banner ads. The power of the choice lies in the hands of the advertisers at this time and until users want to force them to change their ways, the advertisers will continue to support pop-ups over banner ads.

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Want Your Website In Single Page Layouts?

Want Your Website In Single Page Layouts?

One page or single page layouts are becoming one of the most followed web design trends in modern web design. This kind of web design layout can require endless scrolling within a single page source. Most websites from designers and artists utilize single page layouts for their portfolio sites. However, this design is not really applicable to all kinds of websites. However, a lot of site owners desire the usability, simplicity and the mobility that single page layout designs offer.
As a site owner, you have first to identify your needs as to whether or not a one-page layout will be advantageous to your business and to your website. Since you are planning to exhibit your services and your products and build it within a single page, you need to ask yourself if a single-page design will be able to meet all your requirements for your site. If you are unsure of the answers, then it would be best to weigh the pros and cons of a single page website.
Why It’s Good To Have a Single Page Website
When compared to a multi-page website design, a single page design can provide numerous advantages. For one, it’s going to have a quicker and easier navigation system, as the user doesn’t need to open a new page. They don’t have to frequently refresh the page as the contents are loaded instantly on the site. At the same time, it’s easier process for website layout since your web designer need not develop multiple layouts for multiple pages. All your contents are laid-out within one design, thereby allowing him to concentrate on making the design of the single page even better.
On the maintenance level, it’s even better in terms of time spent, effort and costs. Remember, you will only need to maintain a single page on your site. In fact, the main reason as to why designers employ single page for their portfolio sites would be the fact that this is a new trend in web design and therefore, it still has an ingenuity that makes it stand out from the bevy of multi-page designs If you are using SEO marketing, your site’s rank on Google is consistent on the entire site, since all contents are on the same page. For many wed design experts, they consider single page layouts to be perfect for mobile browsing as well.
Now Let’s Talk About The Downsides Of Single Page Layout
There also some reasons as to why you might not benefit from a single-page layout. If your page is image and content heavy, you can expect that the loading time will be longer as compared to multiple-page sites where the contents are partitioned into different pages. Because of its high content, your site will also have a larger files size compared to other sites. Scripting needs to be well-thought and you will need a lot of time and creativity to make sure that your single page layout will be able to accommodate the most essential parts of your site.
Depending on the amount of content that you are working with, a single-page layout might be advantageous or it might not be good for the users of your site. Case in point, a single-page layout will not be suitable for classified sites since there are varied contents and different categories that the site needs to address. Prior to making a final decision on your single page site, you have to understand the elements behind the production of a one-page layout. Aside from trying to make your site appear impressive, you have to make sure that it encourages interaction and responsive web design, as such strategies are the ones that your users will be able to appreciate.
So, are you ready to get your single-page website up?

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Create A Website That Sells In As Little As One Hour

Create A Website That Sells In As Little As One Hour

There are many reasons to have a website. They range from personal vanity websites to photo galleries to full blown e-commerce sites. Making money on the web costs less than almost any other type of business you could start. There are countless ways to make money online. Learning to create a website that sells will get you started on the e-commerce journey.

Determine what you plan on selling. Information sells better than almost anything else on the internet. Best of all, it has little cost attached to it. Simply create a digital product, throw up a sales page and you could be making money within the day. Sites that can help you get started selling digital products include Clickbank.

Become an affiliate and sell other people’s products for a commission. This method is as specialized as any other listed here but is effective. Sites like Clickbank will let you promote digital products, hard goods – pretty much anything, and make a commission on every sale. You will still need to get traffic in order to make money but you can make money selling other people’s products and services.

You could also choose to sell hard goods. The easiest place to do this is through an auction site like Ebay. Using Ebay’s auction site, you can literally sell anything you would sell in a retail store. In fact, people even sell things like real estate, cars and more. The great thing about something like Ebay is that they have already paid millions of dollars to get traffic to their website. You pay Ebay a percentage of your sale in return for access to that traffic. There are lots of people making a very nice living selling goods through Ebay. It is even possible to sell digital goods like e-books through Ebay.

One of the simplest ways to get a website built fast is to use a web site builder. These web site builders will allow you to throw up a professional looking website in as little as an hour. Many have e-commerce capabilities and help you get started selling online in no time at all. Good web site builders will allow you to edit changes quickly and easily. They will offer things like unlimited pages, lots of disk space for images, lots of bandwidth where you won’t have to pay if anything extra if you get a surge of traffic.

Whether you build your website from scratch or use a web site builder, you too can cash in on the revolution sweeping the world that is the internet.

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Thanks To Search Engine Optimization, Your Website Could Rank Higher In Search Results.

Thanks To Search Engine Optimization, Your Website Could Rank Higher In Search Results.

In order for a business to grow and become successful via the web, it must first find a way to market itself and reach the audience it wishes to sell to. To do this, the best method has always been search engine optimization. This is a tricky marketing approach due to all the options that it provides newcomers. Follow some basic strategy guidelines and you will have a higher rate of success.

Learn how to read Moz Ranks. Moz Ranks are the combination of how popular a page is in its references by search engines and external links and how optimized your web pages are in term of keywords and content. This tool should help you keep track of your performances and give you a general overview of the popularity of your site.

As a general rule of thumb, search engine spiders will ignore sites that have duplicate pages. Having duplicate pages may give you more keyword content, but it may also get you ignored. This can certainly backfire. Make sure each of your pages are unique and original so that you will be found.

Search engines can only search what is actually in your website, and not what is in an image description. Try and stay away from image description. Instead you should put a text box below the actual image so the words can be searched for in a search engine.

One interesting way to implement a 301 redirect is to use a link shortening site such as Bit.ly. The benefit of using a site such as Bit.ly is that it shortens the link, and your site is provided with the click credit for the link, rather than Bit.ly receiving the credit itself.

Once you understand the technique for searching the web with specific words, you may want to find specific peer-reviewed journals or purely academic results. There are multiple search engines that allow this scholarly feature. With this feature you will not have to waste your time looking through everything that is not scholarly.

Good URL titles can encourage linking from other sites. URL titles should be easy to remember and descriptive. Other web site owners can make the URL itself the link . This makes their job easier and, most importantly, you don’t leave anything to chance in regard to how your site might be described in a link.

Do not repeat the same header tags on each and every page of your site. Make sure that all of the page tags are specific to whatever is on that page. Repeating tags may also cause a search engine to flag your site and consider it to be spam.

These are just a few good ways to build the foundation of a successful empire. They should be followed even when you have progressed into the CEO of a million dollar company. This is because SEO will always be a powerful and growing way to market your company that can keep your business afloat in even the toughest economical times.

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How To Use Sponsor Ads To Increase Website Traffic

How To Use Sponsor Ads To Increase Website Traffic

How many times have you surfed the Internet and noticed that most e-zines and websites have advertisements posted all around its pages? Flashing ads that are popping up and blocking your view are often hard to get rid of. Even some search engines and directories carry sponsor ads. Sometimes those sponsor ads can get in the way, but sometimes the ad appears too tempting not to check. If it was not for those sponsor ads, you might not have realized a specific business or website existed.

The two primary goals of sponsor ads are to increase awareness of a product, brand, or business and to enhance the image of the business or brand. These goals are very important to the success of small businesses and their websites. In order to strive, small businesses need to spread the word on what products and services they have to offer in order to increase their profits. They also need to stay in communication with customers and potential customers to what they have and why you need it. This may even mean they have to send out an emailed newsletter. People like to know what is out there that they can benefit from. To achieve these two primary goals, consider using sponsor ads to increase the traffic to your website.

Using sponsor advertising can be a great way to increase traffic to your website and encourage more product and services purchases. Sponsor advertising has become increasingly popular among web site owners, allowing the businesses to develop relationships with the online community by providing information and becoming a part of the online community. Many online business owners who are looking to promote their website may be interested in using sponsor ads to increase the traffic to their website. More website traffic can mean more sales and increased profits. Sponsor ads can be free, bought, traded, or sold. It all depends where you look, and whether you are looking for free opportunities or can afford to pay for them. It will also depend on where your business stands financially and how much you plan to advertise or invest in advertising.

Sponsor ads can offer many different advantages to both the sponsor and the website. The sponsor may be able to benefit as attitudes that are more promising evolve with trust, leadership, credibility, and enhanced customer service. When the sponsor or website is able to develop good customer relationships, this may prompt the sales to grow faster. Customers want to know they can depend on a business for their wants and needs. Customers want reliability and outstanding customer service. The business website can benefit by providing secure, updated information at no charge to the customer. Visitors may also see the website as more active and responsive to their interests and therefore develop a kind of relationship with the website.

E-zines offer great sponsor ads that will be of benefit to your website. There are varieties of E-zines from which to choose. It is important to make sure you choose the ones that compliment your website or that have similar content. In this age of computer technology, there are many different types of E-zines out there. The Internet has become the fastest growing form of having an online business. There are literally millions of people online everyday searching through websites, E-zines, directories and search engines. The more sponsor ads you have in popular locations, the more likely customers will find our website and look at what you have to offer them. Making your website business available to the world and easy to find is the best way to increase the traffic to your website.

You have a purpose for having a website, so why not use every opportunity to promote your website and reap the profits. It is up to you to use sponsor ads and be the next flashing, pop up, blocking your view, hard to get rid of advertisement online. You want to be that online advertisement that gets in the way and that is so tempting, others just have to check it out. Once you increase the awareness of your product, brand, or business, you can generate more traffic to your website and receive a Return on Investment (ROI) to make all your hard work worth all your time and effort.

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The Link Popularity Every Website Needs

The Link Popularity Every Website Needs

One of the important ways of getting traffic is to post to forums, search engines pick up and index forum posts very frequently, when posting be sure to add many keyword rich content and topics to each post. This will help provide popular keywords for your site. Good link popularity is important because it can increase the visitor traffic to your web page. Getting good quality incoming links back to your website is an excellent way of getting visitors that are targeted to your website. If you are selling niche products, you will need to get links from other sites that are related to the products or services you are selling.

Building links to your website is not as difficult as everyone believes, you will need many hours dedicating your time to get the job done properly. Since Search Engine’s are placing more and more emphasis on “link popularity” as part of their search engine ranking algorithms, webmasters should definitely invest some time building quality back links to their site. Spend the time building one way and reciprocal links, it is time consuming and it will take a long time but in the end it is worth it.

Finding the right partner to exchange links with is equally as important. To increase link popularity it is necessary to conduct the link exchanges with other webmasters. To increase your traffic and ultimately your revenue, it is certainly worth your while to put some serious effort into reciprocal link exchanging.

Everyday more and more webmasters enter into the world of search engine optimization, after doing some research and reading a few SEO news articles or forum posts everyone move ahead and starts optimizing their sites. First of all, you’ll need 3 things to be taken care of: on-site optimization, search engine submission and some major work on link popularity building. There’s plenty of information about internal web page optimization on the internet, and it’s not a secret how to submit all your web pages to Google or Yahoo. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. Building links is one of the most import function a webmaster has, many webmasters do not spend the correct amount of time to marketing their website, this is critical for search engine optimization .

Google’s Page Rank is a measuring tool that helps Internet surfers know how popular a website is compared to other websites. Google uses link popularity as its most important factor in ranking sites. If you are have link on website with high Page Rank 4 or more, Google will count this as a link back to your site. As we all know Google uses their Page Rank technology to calculate the number of links that point to your web pages, it is uses many different factors to determine your page ranking. It is well known that a listing in the Yahoo and DMOZ directory will give you a good boost in Page Rank.

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How To Design A Website If You’re A Novice On The Internet

How To Design A Website If You’re A Novice On The Internet

Most of my students are Internet novices and ask many apprehensive questions about how to design a website. They worry about their ability to design an attractive site and are anxiously seeking the quickest and best alternative.

After years on the Net, I believe you need to learn how to design your sites yourself, and here’s why …

The Internet is made up of two elements:

1. Text
2. Pictures

Yes, audio and video technologies are growing fast. But if you hope to sell on the Net, it’s critical to appeal to your audience, those folks who are willing to pull out their credit cards and buy your products. A huge percentage of these are still on dialup and certainly aren’t very sophisticated and fancy techniques will isolate you from many of them.

So what are your choices if you want to build a website?

1. Buy a template:

This can work sometimes. I’ve bought them myself and they do look great. But there are some real problems with templates:

* They can be expensive – especially if you want multiple websites. Good templates aren’t cheap. The few I’ve bought are in the – range.

* If you don’t know what you’re doing, you can waste your money on templates that won’t work for you. For instance, you will often see templates with icons, pictures, company logos, “Buy Now” buttons and more. Yes, they look great. But when you download the images they are not editable because if they are in jpg or gif format, you can’t make changes. The most common ‘editable’ images are in ‘psd’ format. If you own image editing software, like Photoshop (which usually sells for about 0), you can make the changes you wish. But if you don’t own this kind of software then forget it – your images can’t be changed.

* Editing templates isn’t easy. You might unwittingly purchase a template that allows 8′ of space – and your copy needs 10″ of space. Now what? Cheaper templates require the purchaser to “slice” them. This is tedious and time consuming and requires editing knowledge that most people don’t have. Higher quality templates allow the owner to edit them without slicing, but they are more expensive.

* Even if you can edit your new template, do you really think that you should allow a designer to dictate the placement of your sales copy? Beautiful design does not equal sales. Just because something looks good doesn’t mean it’s a good sales site. Many novices are impressed with the good looks of a template, but Madison Avenue beauty doesn’t equal profits on the Net. Earning money comes from effective direct response marketing which means testing the elements on your sales page and changing them until you have a winner. If your design is forced on you you are limited in the changes you can make.

2. Pay a website designer to build a site for you:

* Hiring a professional can be expensive. I currently have a goal of building two websites each week for a year. Let’s assume I pay someone 0 to build a website (which is quite a reasonable amount for a well done site – it often costs much more.) That means I will be paying ,000/week, every week, for a year. My money is better spent on marketing than design.

* Every time you want to make a change on your site, you must wait on a designer to make the changes. This is expensive and can be time consuming if the designer is busy with multiple clients.

* Just like a purchased template, most web designers are focused on looks and appearance, rather than functionality or sales. All the best marketers acknowledge that plainer sites are more lucrative because the focus is on the copy, the words, rather than fancy graphics or beautiful colors. Take a look at the top money-making sites on the net. They rarely are flashy or dramatically impressive.

* Relying on a web designer creates dependency. Generally the motivation of entrepreneurs is freedom so waiting for another person to make even the smallest changes to your site isn’t taking you in the direction you want to go.

3. Buy site-making software:

Every program I have seen involves a learning curve. One popular site builder, for example, has a 500 page manual, is expensive and a lot of the learning doesn’t transfer to other site systems. I looked at another one recently with a 300 page manual. The time that you spend learning these methodologies could be spent learning an HTML editor that will make you fully capable of building your own sites, whenever you choose, for almost zero cost.

Spend the time and learn do it yourself websites. I personally spent two weeks in ‘Dreamweaver Hell’ several years ago. All reviews indicated that Dreamweaver is the best HTML editor, so I bought a book and determined to learn the software on my own. The first book wasn’t long enough so I returned it for a second – and longer – book, which eventually was exchanged for an almost-1200 page manual. There were moments of frustration, tears, triumph, cursing and the thrill of success, and I emerged able to put together websites whenever I chose.

Saying “I want to be an Internet marketer” and not learning how to build websites for yourself is like wanting to be a dentist – and refusing to learn about teeth; like being a star athlete – and refusing to practice your sport. So what if your first sites won’t win a design award? You’ll get better. And you will be independent. Isn’t that the entire point of working on the Internet?

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How Can You Use Original Content To Market Your Website?

How Can You Use Original Content To Market Your Website?

Whether you sell a product or a service, whether your business is conducted exclusively online or only partially over the internet, marketing is essential. After all, just because you can reach millions of people online doesn’t mean that you will.

After all, how many businesses similar to yours exist online? Without marketing, how will you set your company apart?

The simple answer is that you won’t. Therefore, it’s important to understand the ways in which marketing a business online is different from marketing a brick and mortar store in the center of town.

In order to market your business online, you need to understand the importance of original content. Original content – in the form of website pages, blogs and articles that you use to market your site – will be what sets you apart.

When your website is created, it’s important to use unique, keyword rich, relevant language. In some cases, your web designer may provide this service, however, if content creation is not a part of their package it may benefit you to hire a content writer to create the text of your website.

Keyword rich, relevant text will help search engine spiders to rank your site. However, it’s important in terms of search engine marketing to regularly update your site – to keep it relevant. A blog is an effective tool for keeping the content on your website fresh.

Think about this for a moment: a blog – short for weblog – is unique, keyword rich and relevant content that is updated daily. If offering great content on your site initially improves your search engine ranking, wouldn’t it benefit you to have content that updates daily?

That content, however, should not exist solely for the search engine spiders; it should also provide information with your current customers as well as to prospective customers. A blog does just that: it opens a dialog, enabling your business to reach out to your customers and clients and to provide them with the information that they’re looking for.

Electronic newsletters work in a similar way: with them, you can reach out to those who are interested in learning more about the products or services that your business offers. You can use a newsletter to provide information about upcoming product releases, to offer tips and tools that will save readers time or money, or even to offer discounts and incentives to your subscribers.

Of course, just as you can create keyword rich, relevant articles that reach out to your newsletter subscribers, you can use article marketing to draw in a wider customer base. By creating articles that focus on keywords and phrases associated with your product or services and publishing those articles in directories online, you will be able to establish your knowledge, experience and expertise in the marketplace.

Those prospective customers who are seeking products and services similar to yours will find you credible and follow links back to your website. They will feel confident that you understand what they are looking for and that your product or service will benefit them.

The important thing to focus on, however, is that your content must be relevant to what current and prospective customers are looking for. Your content must contain the information that these individuals are looking for – and, in order for them to find it, it must be written in a way that draws on your keywords and key phrases.

For many, this seems daunting. Creating fresh, keyword rich, relevant content is not something that everyone is good at – especially when it means creating that content on a regular basis, weekly or daily.

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Why Add A Blog To Your Website? The Real Question Is: Why Wouldn’t You Add A Blog To Your Website?

Why Add A Blog To Your Website? The Real Question Is: Why Wouldn’t You Add A Blog To Your Website?

Anyone can start a blog. Starting a blog does not take any special skills: just a commitment to regular writing and something to talk about. When it comes to adding a blog to your website, therefore, it is hard to come up with reasons why you wouldn’t do it.

After all, think about the benefits of adding a blog to your website:

1) Adding a blog to your website will provide your page with daily updates. On the internet, having fresh content is important. It keeps your readers coming back and it helps the search engines to find your site – and therefore, fresh content means that your page will become more easily found by people who are actively looking for the information, products or services that you offer on your web page.

2) Adding a blog to your website is like adding a new web page every day. Not only does writing in your blog on a daily basis keep your content fresh, but most blogs can be set to post pages. That means that each entry that you write will create its own webpage, and each can provide links back to your main site.

3) Adding a blog to your website will allow your site to be indexed not only by the major search engines like Google and Yahoo and MSN, but also by blog search engines. When more engines are looking at your page and the content that is written on it, more people are likely to find your page. When more people find your page – and find the information that they are looking for – you will find an increase in visitors and in sales.

4) Adding a blog to your website will create better bookmarks. The reason for this is that people don’t bookmark a blog to come back to it once a month or when they are thinking about it; instead, they add the feed for the blog to a newsreader so that they can read updates as they are posted. This is especially beneficial if you regularly add new products to your site.

However, while those benefits exist and are valuable, there is more that you can do when you add a blog to your site.

To begin with, you are not restricted to adding text to a blog; you can also add photos, audio content and video content. You can use Search Engine Optimization (SEO) techniques to create keyword rich content to make the writing you publish even more valuable for marketing your site.

But one of the best features that can come along with adding a blog to your website is even more simple: you can add a level of professionalism to your website by hiring a professional writer to create content for your blog. A professional writer – in particular, a professional ghostwriter – can create a topic specific blog for your site.

Having a topic specific blog written for you will ensure the following:

• Your content will be researched, valuable, accurate and timely;
• Sources will be correctly quoted and therefore you will not be accused of plagiarism;
• Your readers will always be considered;
• Your blog will ping the blog search engines each time that it is updated.

Having a ghostwriter create your blog for your will ensure that you have original content that is written with one specific purpose in mind: promoting your website.

With all that a blog can do for marketing your website – and with all of the benefits that can come with using a professional ghostwriter to write your blog – it’s easy to see why you should add a blog to your website. The only question left is this: what are you waiting for?

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Five Ways To Choose The Right Keywords And Have Your Website Hopping

Five Ways To Choose The Right Keywords And Have Your Website Hopping

Choosing the right keywords can really increase your website traffic by increasing your search engine ranking and by encouraging visitors to stay on your site and return to your site. Choosing the wrong keywords, though, can be disastrous. There are five simple ways to choose your keywords wisely and improve your web traffic.

The first, and perhaps the easiest, way to choose the right keywords for your website is to brainstorm ideas with regard to your individual goods and services. Sometimes simply the name of your goods or services will work as an excellent keyword. For example, if you offer writing services, consider “technical writing” as you keyword. Creating a page around “writing” may not get you the customers you deserve. Think specifically about what you offer and create a page to advertise it. Within this, though, you must remember to stay away from general keywords. The competition for these keywords is rather stiff.

Thousands of sites are optimized for words like “computers,” and doing the same thing with yours can simply make it redundant and hard for customers to find. Moreover, customers are more search savvy than you are giving them credit for. If a customer wants to find information on something specific, he or she will search for something specific. For example, they may want to know about flea treatments for their cat, but instead of searching for “fleas” or “cat,” they may search for something more specific like a product name or type of treatment. If you feel you must use a general keyword, try taking a keyword and adding a more specific term to it. For example, if your key word is “cat,” try adding more specific terms like “behavior” or “specialist” to that for site optimization. With these general terms, you might also consider adding regional terms. If you service a particular area of the country, you may have some regional terminology that will help customers find you. Names of nearby cities or towns can help as can terms that your customers know and respect. For example, if you run a sandwich shop in New Orleans, you might want to optimize for the term “muffuletta.”

The second way to choose the right keywords for your website is to use a service like Google Keyword Sandbox or Overture Term Suggestion Tool. This way to choose your keywords can be a bit time consuming, but in the end, it is certainly worth it. Start with either service, and you’ll end up with a huge list of possibilities. Once you’ve finished with that service, pick another and try running the same search. See what keywords you have in common with the two lists.

The third way to choose the right keywords for your website is to check your server log files. When someone visits your site from a search engine, the words they used to find your site are recorded in your server log files. Analyzing the actual files, though, can take some work. You can use various methods to examine those files depending on your server operating system. It can sometimes be best to use a software program to extract the information if you are not technically inclined.

The fourth way to choose the right keywords for your website is to use a keyword counter service. These analyze your web page and compare them with other, similar web sites. They offer you a density percentage report and the top words for the two pages based on their analysis. Keyword counter services are available all over the internet in both free and costly forms. Choosing the right service for you will simply be a matter of reading the reviews.

The final way to choose the right keywords for your website is to review sites that have both similar missions and products with regard to yours. It is important to notice sites that have rankings within the top ten on any given search engine. The point here isn’t to copy the site; it is to figure out which keywords they are using to draw in potential customers.

Choosing the right keywords can be both a difficult and a long process. However, if you pick the right terms, you won’t regret it based on your increased web traffic.

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