Tag Archive | "advertising"

Do Pay Per Click Advertising Campaigns Really Work?

Do Pay Per Click Advertising Campaigns Really Work?

Pay per click advertising works through search engines that have an agreement with a business. This business will place a small ad on the results page for certain key terms. The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to control the text. The advertiser pays nothing to appear on the results page itself. He or she only pays a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

Despite its popularity and its once record profit returns, pay per click advertising has lost something in returns. It is still, however, one of the best, fastest, and most effective methods of advertising on the web. According to Google’s record profit posting recently, lots of people see these ads and click on them. While it is true that pay per click advertising is only worth it if the sale gets from click to close, those businesses that do manage to close the sale have an excellent deal in their hands with pay per click. This means that customers are usually directed to their site for about five cents each, depending on the price of the key word. Pay per click advertising is even better than high search engine rankings because the ads can go up in just a few minutes while changing your web page content to improve your rankings, even with the help of a search engine oriented text company, can take weeks.

There are many different current companies that offer pay per click advertising. Google’s pay per click program is called AdWords. Google estimates that over eighty percent of internet users visit Google as a search engine. That results more customers seeing the ads than most businesses ever thought possible. Google allows you to create your own ads. They do, however, have a service that will design your ad for you if you choose. Yahoo is the other most popular pay per click program. Yahoo’s Overture works through partner sites like MSN and Alta Vista. Through these many sites, they claim to allow you to reach over ninety percent of internet users.

Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages. To make the best pay per click ad campaign, you have to bid on key word phrases that work best for you, write the most effective ads, and have a strong, quality page when they click on your ad. The price of some key word phrases is extraordinarily high, so picking the right phrases immediately is your best bet. If you know how to catch the customer’s attention and offer them a perfect presentation, you will get the sale almost every time. If you don’t, you will lose some serious money with pay per click advertising.

Some people recommend using a search engine oriented professional to design your pay per click advertising campaign. However, the right campaign can be self-managed, with the right skills. You need some understanding of consumer psychology, excellent writing skills, and plenty of time to research what will work for you. Before you get ready to start your pay per click campaign, be sure to do some research into what is out there with regard to your product or services. When you get ready to write, you’ll want to notice that the best campaigns are legitimize by what their pages declare about them. Without that legitimacy, your ad will not only fail, it may be removed by your pay per click service. The search engine company you choose to work with may be able to help you find the right key words, but their suggestions can sometimes be ineffective. You can find the best key words by using several services and performing web research on a regular basis.

Pay per click advertising campaigns can be very effective if your ad is well written and if your target site helps to complete the sale with the customer. Without these elements, pay per click advertising is simply a waste of your valuable time and money. You would be better off with a traditional ad campaign.

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Make Money Advertising By Using These Article Marketing Tactics

Make Money Advertising By Using These Article Marketing Tactics

Article marketing is a great home-based business to get involved in today. As articles are in demand for directing more traffic to websites, creating a characteristic web presence, and sending a message to engage new customers, a whole industry has sprung up around the creation and sale of quality content. There are several things you need to know if you desire to get in on the action. This article can help you get started.

Make sure that the short description of your article is as compelling as everything else you write. Your title and short description are what show up on a person’s RSS (Really Simple Syndication) feed and on the search engine results. You need to write your descriptions in such a way that people want to click and see more.

Focus your resource box keywords on what the article is actually about. The keywords that you add to the box are used in a variety of important seo ways. They can be the tags that are generated for your content or can end up as part of the url of the article. Both of these are crawled by the engines so make sure the keywords are accurate to your content.

Write only for your readers. While a large part of article marketing is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.

Put your articles on your site first, unless forbidden. By doing this, your website will gain the attention of the search engines and you will rank more highly. Get the article indexed by the search engines on your site first and then send your articles out in the world to attract more customers.

Get yourself published in an online article, forum or blog. Something that pertains to your business type and uses your expertise. You can use this to link back to your business website. Link from your site to the publication as well. This will show your clients and visitors that you are well versed in the subject of your business.

Create a checklist of at least five article directories that rank high in popular search engines. This will help you avoid the added cost of doing it yourself. It saves you time and money after you have taken the time to create the initial checklist that you can use.

Submit as many articles as possible each day. So long as you are not submitting junk, more really is better. Each new submission increases the likelihood that you will be noticed. The more views you receive, the higher your conversion rates will rise. This formula may sound simple, but it works.

You could use article marketing to generate a tidy little income, but you should definitely know what steps and methods are useful in the practice. Whether you are seeking out professional article marketing or want to make it a do-it-yourself project, these tips can guide you.

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Unique Facebook Advertising Ideas

Unique Facebook Advertising Ideas

Advertising ideas are the major elements of making effective ads. Campaigns must be very attractive to get the attention of the viewer inspite of the mountain of competitors including the viewer’s own profile. Slogans that are relatable to the viewer will be etched on their minds. If they comprehend the message, chances are great that they will have the intention to buy. People are always on the outlook for new trends, what’s in and what’s out. As a marketing warrior, you must be armed to the teeth with new and unique ways to get noticed. The most unique, but not weird, slogans, campaigns or ads pictures will win the battle of commerce. It’s a battlefield out there. Conquer or be defeated with all the destructions on the viewer’s page.
Even the most imaginative writer cannot phatom what is in store for you in the advertising world. Uniqueness cannot be a determinant that your product will sell. People may smile at a funny picture but, at least there is a chance that they will click your ad and decide to buy. This article can only offer some unique ideas on advertising in Facebook.
1. Show interesting pictures of your product with comments of satisfied customers on the side. The comments of the customers are powerful tool to convince more customers. This will encourage viewers to look on your ad. Establishing trust between seller and consumer is always the best.
2. Post contrasting slogans. When two contrasting or unparallel things are paired , it will create a question in the mind of the viewers making them curious about the ad. Curiosity catches the cat. Your ad will get a fan by tickling the viewer’s curiosity.
3. Add a funny or interesting video clip. Moving pictures are good medium for ads. This is the reason why television is still the top element to endorse products rather than other types of media. People like to watch clear and funny pictures so, make them watch your ad and learn about your product. After all, learning about your product is the second to the last step of advertising which is having the viewers to buy your stuff.
4. Make use of tagging. Facebook has a feature of having the persons on a picture to tag themselves. Encourage fans to identify themselves by tagging on your picture.
5. Facebook provides badge or button for easy clicking on your ad. Take advantage of it. Make sure that every pixel on your advertising space is utilized with good features. An easy click button looks fuzz-free and so inviting to click.
6. Suggest to friends button is a friendly feature of Facebook for the ad provoder. It makes sharing of info and ad so easy. The downside is, most ad provoders are using it so, it may not be as unique as you want it to be.
7. Facebook makes face-to-face interaction impossible. So, you have to personally write a reply to your customers or viewers about their questions and inquiries. Give some personal time because viewers will feel valued if you interact with them personally even if you cannot meet face-to-face.
There are countless ways to be unique. Think of ways to be different even if it is so hard to think of new ways to advertise. It will pay off after a while. Brainstorm with friends and family to be able to come up with a unique idea. Add personal touch and viewers will love you for that.

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Shared And Trade Advertising

Shared And Trade Advertising

One of life’s basic rules goes something like this: if it seems too good to be true, it probably is. That can be the case with used cars and blind dates. But every once in a while you’ll find a great deal that actually turns out to be a great deal.

Generally speaking, the price of a product or service is directly related to quality. Higher priced goods are better quality, while poorer quality fetches a lower price. Past experience can lead to prejudice, status can determine value, and both can hike costs.

No one should have to settle for second-best because of budget constraints, especially small business owners. Fortunately, there are creative ways to get both great quality and affordable prices. If you have a product to offer, but don’t have a large advertising budget, there are different ways to get the effective advertising you need.

Shared Advertising
Sometimes other businesses are willing to share advertising expenses with you. By sharing your resources, you’ll both target more customers for less money. Don’t worry if the products or services cater to the same market, although naturally the ad will be more effective for both parties if it’s targeting a shared market. As long as both products offer different benefits, and you are not direct competitors, this method can work very well. You should be able to differentiate your product to make it address a particular need. Remember that the sole purpose of this ad is to get exposure for your product. The principle of shared advertising is one of the oldest in the books, perhaps as old as trade itself. The Internet is a great resource of shared advertising. By placing your advertisement on another individual’s or company’s website, and returning the favour, both parties will receive double the exposure and frequency of hits. Again, shared advertising is most effective if it appeals to the same target audience. It goes without saying that an ad for senior’s health products may not get great results if paired with a punk rock clothing store.

Small businesses often encounter big budget blocks when dealing with ad agencies. It’s a catch-22, because you can’t make money until your product has been advertised and sold, but the agency won’t advertise your product until you have the money to pay. There are no guarantees in advertising, because so many variables determine whether or not a product will sell. When your advertising budget is limited, you can register with a joint venture facilitator to be matched to another party with similar needs.

Trade Advertising
Also called “bartering”, trade advertising is exchanging your product for advertising space. Bartering for ads can give small businesses excellent opportunity and value beyond what they could normally get, even with a bigger budget.
Advertising on the radio, cable and your local newspapers or magazines can give a definite perceived value for your product; but by trading your goods or services, you haven’t spent a bit of cash. Many station managers and publishers, especially local media, need products or services that you may be able to provide. It’s a win-win situation.

Even more value can be found in an endorsement agreement. Convincing a radio or television host to endorse your product is the best form of advertisement you can get. You will provide the host with your products or services up to an agreed amount, and he or she will say wonderful things about your company on the air. You can’t put a price on this type of broadcasting power. If you don’t have a formal agreement in place, you can often gain an on-air “thank you” just by dropping off some sample products. For example, if you’re in the restaurant business, drop off some sandwiches or pizzas for free on-air kudos. Some stations or publishers will offer trade at full face value, others will consider a half trade-half cash agreement, and some might not barter at all. Don’t be afraid to ask.

Getting started is the toughest part of owning a business. You need to be able to expose your product or service to as many people for as little cost as possible. Trade and shared advertising are two ways to take advantage of big opportunities for your small business.

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Five Standout Ideas For Your Facebook Advertising

Five Standout Ideas For Your Facebook Advertising

Facebook is an important marketing tool in today’s market, and a lot of business owners agree. In fact, many of them have seen their sales skyrocketing by simply posting their ads on Facebook. However, there are also some businesses that have failed to generate sales even after running their Facebook ads. The problem, in fact, lies in their lack of ability to attract people to follow them. Although Facebook advertising is a very cost effective means to build your following, but in order to do this you’ll have to learn how to optimize your ad. And here are five unique ideas you can try to boost your Facebook advertising.
Before setting up your ad campaigns, determine who you’re targeting. One great feature of Facebook is that it allows advertisers to aim their marketing towards Facebook users based on their status, likes, gender, occupation, education level, location, etc. Targeted advertising is one great way of guaranteeing that your ad reaches your target market.
To ensure that your Facebook ad will work to your advantage, here are five unique ideas you can implement.
1. Make your picture stand out by using a colored border. When Facebook users log on, they will see ads at the right side of the page, however, their eyes will most likely focus on their timeline and not wander to the right side.In order to avoid this, you can use a technique that will draw their eyes to your ad. For instance, using a glaring red or colored border around your image will surely increase the chances of your ad being noticed and gaining new followers.
2. Use videos for your ad. Recent studies have shown that videos are effective means of promoting a product. So if you have a video that features your business, why not turn it into a Facebook ad.
3. Have your ad run on your competitors’ fan pages or other related business pages. If you allow your ad to appear on the fan pages of your rivals, you will be increasing your chances of capturing their followers. This is a sure way of driving the exact followers you’re looking for to your site.
4. Advertise during the evenings. Not only is evening advertisements a lot cheaper, they are also more beneficial for a number of reasons. First, you are most likely to have less competition in the evening. This is because most companies normally advertise during the day. Second, although many people are checking their Facebook during the day, they usually do it from work and are therefore less focused. Meanwhile, at night when they’re at home, they are more relaxed and more attentive. Having no work to finish or deadline to beat, they don’t mind slowing down a bit to look through Facebook. This means that when you post your ad during this particular time of the day, they’ll most likely pay attention to you, especially if your ad is very interesting and engaging.
5. Using QR codes instead of pictures as ads. Using QR codes instead of pictures for your ads will allow you to promote your produce or business for free. When users scan your QR code through their smart phone, you won’t be charged for the click through. Now, this is one best way to stretch your advertising budget.
Do the following standout tips discussed above and you’ll be on your way to having a successful business. Remember when you use Facebook advertising, you’ll be exposing your product or business to more than five hundred million Facebook users. With the right marketing strategy these millions of users can be your potential customers.

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Advertising – Are You Wasting Your Money?

Advertising – Are You Wasting Your Money?

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.

There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.

Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.

Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.

Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.

Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.

There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!

If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).

Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.

If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so it’s an idea to ask to see some references, or some of their projects with other clients that they have worked on.

Done correctly, and with proper research, advertising will reap rewards. It is after all one of the most important factors in any business. So I personally, would always recommend that you give this area the attention it deserves!

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Search Engine Optimization and Advertising

Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

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Affordable Advertising on Craigslist

Affordable Advertising on Craigslist

The advertising on Craigslist is certainly affordable. In fact there is no fee for the majority of posts made on Craigslist. Craigslist began as a non-profit organization but in 1999 it was converted to a for profit organization. However, operating costs are supported by charging nominal fees for help wanted advertisements placed on the San Francisco, Los Angeles and New York City Craigslist websites. Additionally, there is a fee for brokerage apartment listings in New York City.

The vast majority of those posting advertisements on any of the Craigslist over 300 websites are not paying a fee to do so. This definitely makes posting advertisements on Craigslist to be worthwhile from a financial standpoint. While the advertisements are free care should be taken to post these advertisements judiciously because although there is financial loss, poor posting can result in a loss of time and resources if it leads to poor profit potential.

Why Craigslist is Free

Although the founder of Craigslist, Craig Newmark, was approached in 1997 about the possibility of running banner advertisements on Craigslist to generate a profit, he made the decision to keep Craigslist as a noncommercial website. Even after Craigslist was converted to a for profit organization commercialization did not infiltrate the website. The points listed in the Craigslist mission statement demonstrate why Craigslist has remained noncommercial:

* Giving each other a break, getting the word out about everyday, real-world stuff
* Restoring the human voice to the Internet, in a humane, non-commercial environment
* Keeping things simple, common-sense, down-to-earth, honest, very real
* Providing an alternative to impersonal, big-media sites
* Being inclusive, giving a voice to the disenfranchised, democratizing…
* Being a collection of communities with similar spirit, not a single monolithic entity

Advertising on Craigslist vs. Affiliate Marketing

Affiliate marketing is another type of marketing which many business owners find to be both worthwhile and affordable. For many the appeal of affiliate marketing is the affiliates are not compensated for their efforts unless the business owner sees some type of gain from the advertising. This gain may be in the form of website traffic in the case of pay per click marketing, in the form of sales in pay per sale marketing or in the form of potential leads when a website visitor performs a specific action such as registering with a website or signing up for an offer.

While affiliate marketing is very appealing there are others who prefer advertising on Craigslist. The advantages Craigslist offers to advertisers is, of course, that the advertisers never pay for their business advertisements and the community receives a great deal of website traffic already so driving traffic to the website is not a concern.

Why Free Is Not Always Better

However, there are some specific instances where free advertising is not the best type of advertising available. Consider a product or service for which Craigslist does not have an appropriate category. In this case advertising on Craigslist may not be worthwhile because although the advertisement is free, it is also not likely to receive a great deal of attention from members of the target audience. In this case, advertising on Craigslist may be a waste of resources.

Another example of an instance when Craigslist may not be a great advertising option is when the market is already saturated with competitors’ advertisements. In this case it can be difficult to sway customer loyalty so it might be more worthwhile to pay for advertising in a less crowded market.

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Adding Local Advertising Methods To Your Online Efforts

Adding Local Advertising Methods To Your Online Efforts

Just because your business is on the Internet doesn’t mean you should limit yourself to online advertising. Search engines and email marketing aren’t the only way to drive customer traffic to your website after all. First of all there is the ever-important business card, which should be kept close at hand at all times, and handed out to everyone you meet. Flyers and newspapers as well as other community media can also help raise awareness of your online business. By adding local advertising methods to your online efforts, you can greatly enhance your chance of success.

Business Cards

Business cards are the first must-have of every businessperson whether online or offline, big corporation or smallest home-based business. A great many companies offer inexpensive but professional looking business cards in a variety of styles appropriate for any type of occupation. If you have a good quality printer and a little know-how, you can attempt to print out your own business cards. Both methods cost about the same when you consider card stock and printer ink, so it’s really a personal preference which you choose.

If you decide to order your business cards from a professional printing company, you next need to choose whether you will go to a storefront business or order your cards online. Personally, online is probably less expensive and just as good quality but you will have to wait for the cards to be shipped to you. If you’re the impatient type a storefront might be quicker but you will still have to wait for them to print up and if there is any sort of backlog, that could take awhile too.

Flyers

Flyers can be a help in advertising your business if you carefully consider where to place them. If your product is geared towards a certain age group, college students or senior citizens for example, hang your flyers at locations where individuals in that age range tend to frequent such as universities or senior centers. It is best to get a professional to make the flyers for you since most home printers don’t have the capabilities and store bought flyer sheets aren’t the greatest. Choose a style that matches the style of your business, professional, elegant, fun and wacky, whatever your business mission stands for.

Press Releases

A highly effective and inexpensive advertising method is press releases. A press release is a short statement you send out to local newspapers and magazines that speaks of your business’s mission and the service or product you offer. Press releases don’t cost anything but your time unless you hire someone to write it for you, which can be money well spent if you have little experience with press releases.

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Good Advice For Writing Online Advertising

Good Advice For Writing Online Advertising

Not all business advice is going to lead to good results, and that’s exactly why it’s so important to arm yourself with the best possible information before attempting to go in any direction. We try to give you some quality information here so that you can learn about how to effectively use article marketing to your advantage.

Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.

When delving into article marketing to help move traffic to your website, make sure that you write about interesting things that will capture the attention of your readers. It is important that the keywords you use are ones that will be relevant to your business, but will also be ones that will provide an article that is enjoyable to read.

Create a step-by-step guide that you can follow when you’re attempting to market your site or products. Businesses that perform well are businesses that were conceived from the ground up, meaning that the people behind the business started out with a comprehensive plan and then followed a path to success.

Write your articles using keywords with less competition. This gives you a much better chance of hitting the first page of Google with these articles. If you use more popular keywords, your articles might never make it to the first few pages of Google results, meaning you won’t get much traffic at all.

Be picky about the products you choose to promote. Affiliate marketing requires enough effort that you don’t want to waste it on products that pay low commissions, target a niche you don’t like or are just low-quality products all around. Find the best products you can and only spend your time and efforts on them.

Maintain an e-mail newsletter and get sign-ups on your website. An e-mail newsletter will allow you regular access to prospective customers in their e-mail inbox. They don’t even have to go to your website for you to reach them with a newsletter. Give them great information and finish with a link to your site; they’ll visit.

If you’re interested in article marketing as a way to direct your marketing efforts to new customers, whenever you’re doing research on the internet be on the lookout for sites that might be a good resource for distribution of your articles. For example, city websites often include articles about the local economy and might appreciate the chance to include an article about your company’s successes.

Knowledge is power in every facet of life, and that’s equally true when dealing with article marketing. You have just read some great tips for starting and sustaining your business, but a lot more goes in to building an effective campaign than what you read here. Make sure you’re always learning; however, it’s just as important to actually make the time to put the suggestions to work.

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